James Ashwell founded Unforgettable because he believes that products can make a difference. He cared for his Mum with dementia and experienced firsthand how hard it can be to be a caregiver.
Like the MindMate Team, the great people working at Unforgettable are driven by purpose and the wish to help people that are affected by dementia. Sounds like a great fit, right?
We believe it is!
We are proud to share James’ dementia journey with his Mum with all of you. James is the founder of Unforgettable and we are beyond excited to partner up with this fantastic shop, resource and support platform for people with dementia. I must say that I have hardly ever met someone who is as enthusiastic, full of energy and passionate about what he’s doing as James. He also made me wish I’d known Fay and David as they have raised inspirational and truly loving children.
Read about Fay’s and James’ dementia journey:
As you know, we are huge fans of Tommy and his talks. During our last blog interview sessions, we have asked Tommy if he was planning to go international with his tour. His answer once again showed us, what makes “Tommy on Tour”, the Dementia Carer Voices and the ALLIANCE special. Watch it here: